fxmarkets
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swissgold said:Sophisticated customers want more control over trade execution, more direct access to the market, and less intervention by their brokers. Traders are now looking for the extra edge.
Yes to an extent, clients may become more savvy over time hence the realisation of what one can have at their disposal in order to favour themselves turning a profit , they will eventually perhaps twig this and seek a provider who offers this expected service in todays global service market. tight spreads and speed of execution is important.
Now whether bookies can offer that service ,I dont know, at the moment they are struggling to adapt mainly but a realisation may creep in that evolution of sorts are required. Integrety of their price and indeed their service as they are principles will continue to surface unless they can work at offering a more trusting partnership with their client base.
New concepts, new ways? who knows. Change from a bookie status ? dont know....
The question has to be brainstormed maybe is
"How can we give clients tight instant fills with no referals ever required, (thereby truly fulfilling our objectives of being a company which boasts providing the highest standards In the industry and rolling that formula out globally ) and still make good money for the owners"?
And as always with these things its helpful if it comes from the top down.
In the meantime if we want to Trade2win then we need to get filled this instant in an instant, end of it. 1 point target or 100 . Do Not, I suggest ,accept less for yourself.