Having had a quick look at IK's site, if he was planning to move to a new job and didn't have the time to update his website for whatever reason then it would have been acceptable for him to pay someone else to do it on his behalf. And if that person required financial remuneration for the time he spent, then that too is OK.
But none of those reasons were given by IK to explain his charging which, you have to admit, never actually got to the stage where he took a single penny (or dollar!) for his efforts.
I hope this sorry saga goes to illustrate the dangers of following a strategy, the mechanics of which are never revealed (unless you have a Bigbusiness on the team). 😀