rjs1956,
Good question. And tomorton posts have good answers.
I'd like to add (& possibly introduce to newbies) that there is a very important principle of Wealth Building - it is the principle of "Fair Exchange of Value" (FEV).
A good Servant is worth his hire. So the saying goes...
From the perspective of gurus, signal providers, etc - there may be ongoing operational Costs. For example:
Time: for communicating and providing excellent service and Value for Clients; Time required for training Clients and even Operational staff; Time required for ongoing management of services, personnel, compliance, etc.
Monetary Costs: Staff personnel to provide Valuable service; maintain technologies and redundant capabilities; compliance & regulatory operational Expenses; marketing & Client acquisition Costs; and many more.
These may require Subscription Fees and more.
But, even more important - from the Client perspective, a big IF here - IF the Client is receiving High Value service (eg profitable signal alerts), AND the Client doesn't UNDERSTAND the FEV principle above...
then the Client will ALWAYS believe and FEEL that such services should be FREE and complimentary. In the business world, that the service should be "comped" forever.
In such a Client perspective and Belief model, it means that the Client has no UNDERSTANDING of Fair Exchange of Value.
FEV is an important Belief for successful Wealth Building! It is beyond the scope if this post to teach and apply FEV here.
Please research the following resources (invaluable for all Traders and investors) including books, PDFs, and many available YouTube videos:
A. Millionaire Mindset (T Harv Eker)
B. Think & Grow Rich (Napoleon Hill)
C. You Were Born Rich (Bob Proctor)
Traders and Investors who don't UNDERSTAND and cannot apply FEV correctly - will be very UNLIKELY to achieve consistent Trading and Investing profit-ABILITY.
This is b/c Wealth Building requires the Wealth Builder to process and reciprocate FEV properly!
So while receiving free guru Trainings, free signal alerts service, may MAKE some $$$ - however the LACK of FEV Belief and UNDERSTANDING will make KEEPING the $$$ an unlikely final Result.
Good topic to really Learn and develop deep Understanding! About < 5% general public know, understand FEV and how to make $$$. And this is why the top 5% makes and KEEPS 99% of all income!
Hope this helps some - and stimulate T2W Members to do greater study/research into FEVs to build income streams and Wealth Building.
Good Trading to all.
WklyOptions