just watched Horizon on the BBC Iplayer - pretty good.
All about how human decision-making is essentially emotive.
(no link as its massive. just go to
BBC - BBC iPlayer - Home, then select "A to Z", then find "Horizon")
And can be manipulated by something called "framing".
One element could be trading-related;
New York cab-drivers have a tendency to have a target of money before calling it a day.
this means on "fast days" they hit their targets sooner, and go home. on "slow days" they take longer to make their money.
However, logically, they should work the most on the fast-days, irrespective of targets. and call it a day sooner on slow-days, since they know those days are tougher to make money on! (something for the profit-target chasers to mull over)
manipulating people: experiments show that subliminal framing affects our decisions.
two different groups were taken through an exercise where they were finally asked to rate the employability of a designated person they were introduced to.
One group that were asked to hold a cup of coffee during the preliminaries believed the designated person was a good prospect. a second group asked to hold a glass of coke and ice decided the person was not a good prospect!
Dean Radin: for all you edge-of-science PSI types:
the latter part of the program introduced Radin and his belief that we subconsciously use precognition.
A series of random pictures were shown to subjects. their skin-conductance were measured, and compared to the "emotion" of the picture. however, some subjects showed that their skin-conductance started to change BEFORE the picture was shown; ie, seeming to anticipate the emotion that the picture would elicit once shown.
weird fact: in air wars since WW1, 4% of pilots accounted for 40% of all kills.