City Index have invested over £250,000 into this venture between, personnel fee's, running costs and prize money. The reason being... they have lost a lot of clients over the past 18 months, and new account openings are at an all time low.
The whole project is noting more, and I mean completely nothing more, than marketing hype.
I never thought it was anything more than marketing hype, just another Mike Baghdady style con. However you said earlier that we should do some 'proper' research and that we'd discover that 2 of the candidates are amateur actors. Please go ahead and prove that.