eToro offers nothing to traders:
-bad trading conditions,bad reputation and unstable prospects for AuM,
Last week I took a closer look at new eToro set-up:since 2015 new Popular Investor (trader) programme with incentives to act responsibly and with look at long-term success for trader and copiers(investors) and since August 2020 normalized trading conditions for FX (before it was really silly-spread on E/U 3 pips for example).
It is still a jungle with only minor Risk management-traders that breach very generous Risk level 7 are stopped from being copied,while in eToro Portfolio programme they are much more severe and 5% DD is enough to be dropped out of portfolio.
Basically the system is geared towards psychological incentives to behave responsibly-like Ayondo platform tried and failed,while Darwinex invested into Risk-management algos to protect investors.
eToro stands a chance to actually succeed as Retail investment platform because they have secured big AuM for traders with their aggressive marketing campaigns and thus incentive is there to behave properly,BUT majority of that AuM is Dumb money.That means to get noticed trader must chase max.% and must be very active or all time in the market.That brings predictable cycle of rapid popularity of some traders when they get discovered by crowd and then slow or fast dissipation of AuM when trader doesn't live up to unrealistic expectations and ridiculously short attention span of such investors.
I did find a few conservative traders with solid following,so there is a hope for long-term success.But majority of stars are very risky stock-pickers and crypto traders.
Very interesting feature is that investors don't pay any performance fees and that makes great incentive to push that 'Copy' button.They pay only trading spreads like chosen trader.That means company is paying Popular Investor rewards out of its pocket.For 'Red star' traders it is fixed monthly sum of 400-800 USD,while 'green and black star' traders get 1,5-2,5% (yearly)of AuM invested in them on yearly average AuM or something like that.That means there is no incentive to push for max.Return.But,Catch 22 is trader must push for max. Return to get noticed in the first place.Than he must continue to perform on high level or Dumb money goes looking for next Holy Grail...
The 'blue star' traders- novices accepted into programme and vast majority of other users don't get anything for being copied
.
Another twist is 'skin in the game' feature:blue star traders need at least 1k trading capital,red star traders 5k,green star traders 25k and black star traders 50k trading capital.If that is not met trader cannot progress into higher tier and thus his max.AuM and rewards are limited to his tier.The serious AuM starts with 'green star' tier: above 500k,but trader needs to post 25 k in his trading account to become eligible and get some noticeable income from his activity.For poor traders it is a bit too much.But I like the idea in general.Trader and copiers are trading with same risk!
Also scalping is not allowed and can get trader banned altogether.Algo traders are not welcome.Trading platform is only one(no MT4/5) and made for stock pickers and swing fx traders.No migrations of trackrecords allowed.Broker is bucket shop.
Traders that are accepted into Popular Investor programme(starting as blue star and getting no rewards) must post their photo for everyone to see and their real name and country of residence.
There are at the moment 45 traders with more than 1 Mil.AuM.
For illustration purposes I borrowed a table made by one eToro user in Autumn 2019 about Elite Investors(green and black star traders at that time). That is significant because today eToro in its marketing materials is pointing out 29% average yearly profit in 2019 for 50 most invested traders.
How it works
umb money is making those green and black star traders continuously by posting AuM to them and ruining them(they lose their star status) by withdrawing AuM for whatever reason. So there are always half of elite traders on their way out for daring to go into DD that lasts a while or even stagnating for several months in a row.And there is half of fresh Holy Grail traders with abnormal recent gains,But while first group was invested for a while,second group just got invested and thus those elevated Returns were not pocketed by majority of copiers.The only entity making money consistently is broker of course.
ATH stands for all time high.Yellow traders went bankrupt or retired during previous 12 months.In left column traders in red are those with more than 12 months since ATH.Exactly half of them
.Green are those at ATH .
In right column we can see how far were traders in % from their ATH.
Basically 'red star' traders are eToro equivalent of Darwinia.They get 400-800 USD monthly while they are still in that tier.No other rewards.But they must trade with at least 5k capital and maintain above 50k AuM and at least 10 active copiers on average.
Peculiarities : everything is in USD although broker and customers are in EU.
UK customers are under UK regulatory regime and everybody else under Cyprus regime.
There is 1 Mil. deposit insurance for customers of both branches.Most represented country for customers and Elite traders is UK,while there is not much activity in this forum about eToro.
Company claims 14-15 mil. registered customers but there are less than 800K public, verified accounts,many of them inactive.They are getting more and more customers from Middle East and SE Asia.Big growth potential.Also now with normalized Fx trading conditions they might get much more customers from Eastern Europe than now is the case.