Fundamental Analysis practitioners tend to focus on economics, for eg, company economics in the case of equities speculators or national and international economics in the case of currency speculators. The equities camp study things like company debts, earnings and cash flow whereas the forex camp study things like inflation, interest rates, GDP growth and trade balance sheets, etc. All of these economic indicators helps to determine the value an instrument such as a specific stock or a currency pair (for eg, Vodafone is an instrument in the UK equities market and $USD/$GBP is an instrument in the Forex market) in order to find out the future prospects. If a share or currency looks cheap in the present day and all the indicators are suggestive of the fact that it would be more valuable in the future then Fundamental Analysis practitioners would definitely buy it.