"None of us likes to admit to himself that he has been wrong. If we have made a mistake in buying a stock but can sell the stock at a small profit, we have somehow lost any sense of having been foolish. On the other hand, if we sell at a small loss we are quite unhappy about the whole matter. This reaction, while completely natural and normal, is probably one of the most dangerous in which we can indulge ourselves in the entire investment process. More money has probably been lost by investors holding a stock they really did not want until they could ’at least come out even’ than from any other single reason . . . Furthermore, this dislike of taking a loss, even a small loss, is just as illogical as it is natural. If the real object of common stock investment is the making of a gain of a great many hundreds percent over a period of years, the difference between, say, a 20 percent loss or a 5 percent profit becomes a comparatively insignificant matter."
The Investor’s Anthology, by Charles D. Ellis
The Investor’s Anthology, by Charles D. Ellis