Shakone
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Well suppose you want a nice widescreen TV. And your friend just bought one a few weeks back, exactly the make and size you want, and he paid 500 for it in a special advertised deal and boasts about the bargain he got. You go to the shop and the price tag is 600. Are you going to buy it? Or are you going to wait for it to come down in price? Presumably, if your friend bought it for less, you don't want to pay more, unless there is a fundamental reason why it should cost more now.
So you wait a while, and price comes down towards 500. You think, why not see if I can get it for less than 500. It drops to 490, but you notice that they're selling out quickly. You don't know why, but it seems a lot of people were waiting for the price to fall too. So you decide to buy while you can. And price goes up again.
Then someone asks you, why did 500 act as support? Was it self-fulfilling? Well yes in the sense that I wasn't willing to buy unless the price was less than or equal to 500, but no in the sense that I would rather buy at 400 or less, but there was just too much demand.
So you wait a while, and price comes down towards 500. You think, why not see if I can get it for less than 500. It drops to 490, but you notice that they're selling out quickly. You don't know why, but it seems a lot of people were waiting for the price to fall too. So you decide to buy while you can. And price goes up again.
Then someone asks you, why did 500 act as support? Was it self-fulfilling? Well yes in the sense that I wasn't willing to buy unless the price was less than or equal to 500, but no in the sense that I would rather buy at 400 or less, but there was just too much demand.