As if it is going to make any bloody difference at all - but I couldn't help myself. This is how I am thinking about this problem; Don;t anybody think this is all for Brambles sake, it is just as much to satisfy my own curiosities.
In diagrams 1+2, the conveyor belt is represented at a frozen point in time, there the wheel can be treated as having another wheel below... the conveyor belt is then made up of an infinite number of "rollers" underneath it, eath with a tiny portion of their circumference exposed to the (aero)plane.
As the the 3rd, it is just to show what I mean by frames of reference; the rollers can quite happily rotate and remain in a fixed position with respect to x' , but they are moving away from the origin with velocity dx / dt.
Lol, anyway, enjoyed thinking about this on paper.