you don't have to believe me when I say this, certain market participants have info before you and I and control vast sums of money that can take the market where ever they want to. Its trying to interpret intent in the price action that becomes most important. If you don't believe me, just look at what the sentiment was just yesterday, something is amiss if one days action shifts sentiment to that extent, and prices follow.
its basically a run using massive capital pools, to flush liquidity out. During AH trading you could sense someone knew what the reports would be out tommorrow, and you have JR acting as frontman, to fuel it further.