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ummm after all we are in business to make money not to lose it.
We are continually narrowing spreads and improving dealing response times. Just because we dont crow about it all the time does not mean that it does not happen. For instance our FTSE 250 spreads were halved to just 0.2%, FTSE 100 spreads are just 0.1% (half the spread of a major competitor currently making a big thing of the fact that they have cut to 0.1% EITHER SIDE), currency spreads were reduced throughout last year, numbers of markets increased dramatically ( we now offer many aim small cap stocks) we offer the FTSE at 1 pip, S&P at just 0.4, brent at 5 all good value when compared to companies making much greater profits than us.
Search functions were added, auto order filling and auto trading were added last year.
the speed and ease of navigation around our markets pages makes a mockery of the awkward nature of most of the competition. Just because it looks big and obvious does not mean that it is bad.
most important of all 60% of new accounts opened state that they came from 'recommendation' or 'word of mouth'. This would indicate that, in general, our clients feel that they are already getting a pretty good crack of the whip.
The reason our platform looks the way it does is because the vast majority of our clients prefer the simpler look. No doubt we will, in the future, make changes but they are unlikely to get far away from the current 'look and feel'. Wonderful highly professional looking platforms are all very well but they all require downloading of some form or another (some a great deal). Our system just sits directly on the web and as such is accessible to a huge number of people.
Simon