well nobody asked but heres my 2p on trading options from OUR* side;
1. they are always fairly priced, so even its dead obvious that XYZ is going up the calls will be expensive enough to eliminate any obvious trades.
2. all of the time you have to consider not only the exposure you want (delta, volatility, whatever) but also the exposures that come with the trade you do. Without doing clever stuff it's all of 'em or nothing, you cant buy deltas without having gammas etc
2i. some of the exposures can be discounted by choosing the right option structures at the right time - e.g. ATM straddles
2ii. some of the exposures are easier to hedge against than others (e.g. its easy to delta hedge, but not so easy to hedge against volatility)
3. commissions are very important if you are going to be doing any adjusting (bascically delta's because vol swaps and things are all OTC)
4. Even if you can do all that, there is someone cleverer link MartinGhoul that has done it all already.
So, i think, unless you can make an analysis on more than one of the price factors (and so you've got a two-factor trading strategy), trading options is generally a bad idea. No edge and expensive comms + spreads.
EDIT: Originally I said "the buy side" which was a slip on my part. What I mean is from the retail / own account local / prop shop traders perspective. There are buy side hedge funds that do very very well buying options, but the things I've listed here aren't really an issue for them, they have the financial, intellectual, technological capital (and the infrastructure) to do it profitably I'm sure.