New Position
I'm going to write the bumpf now to save me some time tomorrow... I'll post the prices when I've got the trade on.
Short General Motors, Long Ford
The idea for this trade came from an article in this weeks economist I read yesterday. While the outlook for the Motor industry is pretty dire, I think there might be an opportunity here. The reasons:
*Both comapnies have subsidiaries that they are trying to flog off - General Motors owns Saab, and Ford owns Volvo. Comparing the two (Saab and Volvo), it is clear to see which company is going to be easier to sell. Saab hasn't had a profitable year since... well, ages. Volvo, while struggling, has kept its head above water in the past. So the outlook is better for Ford (solvent) selling Volvo than GM (distressed) selling Saab...
*Look at the brands that each company has:
Wikipedia said:
The following GM brands were being produced in July 2008:
* Buick * Cadillac * Chevrolet * Daewoo * GMC * Holden * Hummer * Opel * Pontiac * Saab * Saturn * Vauxhall
While ford has
wikipedia said:
Overall the Ford Motor Company controls the following operational car marques: Ford, Lincoln, Mercury, and Volvo Cars.
Now, several things to note here:
Firstly, all those brands that GM runds must eat up cash, and none of them stand out as first class opportunites (Vauxhall, for example, will lose out to the competition - Ford).
Secondly, GM makes cars that drink petrol and spew out greenhouse gases (Hummer, GMC etc). I reckon that Obama will pass some environmental legislation, in some form or another, that penalises C02 spewing cars (more accurately, their owners) in the form of tax. Even if he doesn't do this explicitly, my money is on him moving towards a "greener America", and the associated domino effect.
Ford, on the other hand, has got a nice little line in Hybrids (Fusion and Escape) and run-arounds (Fiesta, Ka) - along with family saloons (Focus, Mondeo). It also makes the best selling Pick up truck, its called a 150 or something. Recession or depression, those things will continue to sell.
*Of course, GM is closer to nationalisation than Ford is because GM has been bailed out, Ford has not. Ford also has one of the Best CEO's in the world, while it seems the GM management have c0cked it up pretty badly.
*European Sales: Fords are popular cars over here. Other european makers (specifically the germans) are at the higher end of the market - Audi, Mercedes, BMW, Porsche - as customers for these cars move down a bracket, the market for "middle of the road" cars increases. Ford is better placed to capitalise on this than GM (I've never seen half of GM's marques over here).
*Additionally, the Scandinavian G'ment has said it will offer support for carmakers as long as the cash is spent in Scandinavia - though neither Volvo or Saab actually make the cars there. So not of direct significance, but pertinent.
The two are closely correlated and equally volatile.
Fundamentally, Ford has marginally better figures than GM (EPS etc..).
Looks like the Pro's have been making money from this trade for a long time (look at a chart of F - GM)
Thats about it, a "brain dump" for the trade. Will update with prices on Monday.