it all depends on what you are comfortable with. i personally try to average about 30 pips per day. and, contrary to what alot of people have said on here, i try not to think about the returns but instead just focus on capturing pips. That makes growing your business much easier down the road. 30 pips will always be 30 pips... it gets much more difficult trying to turn 300 dollars a day on 30 pips into 3000 a day on 30 pips.... for me anyway, much easier to keep track of a small pip number. i get nervous if i try to count my money or keep track of percentage returns. then again, it all depends on the market doesnt it. i think 30 pips is a reasonable median number on days where the market is just chopping around, but there will always be opportunities to make more on other trading days. i typically take profits at 30 pips unless it feels like i have a real winner. at which point ill look to cover at 100 pips and then 150, and maybe 200. but i never try to hold out for a 250+ pip move.