Fair Question,
Firstly, I have always believed that self praise is no praise and a third part endorsement is better. Paul was instrumental in encouraging me to write the book and he is happy to market it. The entire 'go public' with this book was Pauls idea - I was happy to restrict it to clients and friends. Anyway, am glad he did
Secondly, the entire VS hate squad going on in the UK is kind of scary. I'd hate to have my name treated like his is. I know, I know - don't make BS promises and you will be okay but someone will always decry the cost, the method or the author. I don't really want that. When people buy the book I give them all the support I can because I genuinely want them to accelerate their learning which I think my book does.
Trading books are expensive and it is easy for more experienced traders to condemn those who write manuals and sell them for profit. The thing is that books (like mine and others) can really give you a few years of instant education. This really is beneficial to so many people as it helps them avoid trading losses and make bigger profits.
I'd love to put my name to a great sales page, and I did for a while but it didn't work nearly as well. Pursuasive copy works and the best copy is VS (imho) but the problem is that in order to have effective copy, one generally needs to make a host of claims . These can often be the source of angst and I want to avoid that.
Thirdly, there are some practical considerations. The jury is still out in Australia about the tax free status of spread betting. The tax office has promised a ruling for two years but not delivered one because - I think - of pressure from other product issuers (warrants etc).
Also I am a professional adviser and spread betting is new here so telling people you can make money from gambling on spreads is a 'bit odd'. My position is that if people want to trade, and believe me they do, then Spreads offer the most flexible means for the regular person to make money trading. As a position trader, futures require too much capital for most and spreads allow really small bets. If I was day trading I wouldn't use them.
However, all that said, I am not trying to be secret, just a bit protective of my privacy. As selling books is not a multi million dallar business for me it is always wise to be prudent. No good having your name and motives attacked to make a few extra grand per month.
AT