Capitalspreads
Thanks for your reply.
Far be it from me to tell anyone how to construct their business model BUT.............
If launching into a competitive market, you need something that DIFFERENTIATES you from the rest, as your market will mostly be existing clients of other SB, who need an incentive to use you.
I haven't seen, yet, how you are different from the rest.
The main player is D4F and they made their mark from day one by having a unique and very cleverly thought out name and advertising campaign to reinforce it. They also ensured they had better spreads than their competitors. This is why they keep customers , and have grown so quickly that they have expanded to Australia, despite acting in an often disgraceful way that resembles the practises of a bad street market trader, rather than an ethical company trading under the umbrella of the FSA.
D4F stand out from the others with their pricing, range of products and flexible platform (yes, and their intractable attitude).
If your model is the same as the others 5 not mentioned by name, then what is there to attract their customers (which is what your aim must be).
D4F don't do quarterly bets on many stocks, but more and more the clients are going to the shorter term, hence the success of D4F with their big ranger of Daily bets.
In your reply, you correctly pointed out that the difference over three months between your spread and D4F would narrow, BUT, three months is a lifetime for most traders using SB, and this is why Daily is so popular.
I was surprised that your platform looked and felt so flat and run of the mill (IMHO) when you had the opportunity to see what is out there on the WWW and take the best ideas - just a dash of colour would help.
I do wish you success, but nothing I have seen or heard tells me that a new dynamic company is about to hit the SB scene - which is what all new startups should be aspiring to.
A good test of this is whether your company and product/platform/proposition would inspire a newspaper or magazine to want to make a special feature of it and have the phones ringing off the hook after it appeared.
Notwithstanding the above, I recommend your easiest route to success is to study D4F carefully, and even if you only just match them in price, and act very ethically and fairly, you should be able to get their customers flocking to you - after all, they don't stay with them because of any allegience(many forums will attest to that).
Good Luck