stevespray
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Kevin, I agree with what you say, especially the bit offering services at their own price but this in itself is 'grey area'. Obviously in this country alone there are numerous spreadbetting agents to choose from and all of them see the need to advertise. As with any product or service advertising will generally follow along certain ‘pre-defined’ lines. If you were selling a washing machine you might feel that you needed to draw customers attention to the fact that your machine had a fast spin speed or perhaps a good energy rating. The same is true within the field of advertising a spreadbetting company. The advertising will obviously focus on areas that the advertiser feels are important to any potential / current customer. In spreadbetting there would appear to be 3 or 4 obvious factors which an advertiser would want to promote. The biggest factor, in my opinion, are the spreads which the company offer, whenever people talk about a new company the question “What is the spread on XYZ” is almost always raised. Another big factor is speed of execution and also perhaps system stability. The spreadbet companies know all this and therefore base their adverts around these facts which people want to know about.
If we take our question on ‘spread’ and combine it with ‘speed of execution’ then we have, probably, about 99% of what people are really interested in when they enquire “How good is company ABC ?”.
So, having made these bold advertising claims the spreadbet companies are now faced with having to provide a service to customers which fits in with the service they advertise. This is where the problems can start for the punter. For example, I notice that from time to time CMC seem to attract criticism regarding re-quotes. If we take CMC’s US30 (their own Rolling Dow Cash based product) we see that it has a spread of just 5 points. This is obviously very competitive when compared to other companies where the spread can be as much as twice as big. However, people have questioned if the punter actually does have genuine dynamic access to a Dow based instrument with a spread of 5. They question this because orders are often delayed before filling during which time the market can move which can lead to a re-quote based upon where the market is at an unspecified time after the order has been placed. CMC are of course at liberty to re-quote as they see fit and many people claim that re-quotes do tend to favor CMC rather than the punter. This can result in CMC issuing a new price if it is beneficial to CMC and simply filling the order at the entered price if a re-quote would benefit the customer. Because of this you would have to regard the spread to be larger than the advertised 5 points. There is in essence a ‘stealth spread’ to consider which may not, at first, be very evident.
The same could be said of IG Index. Their website clearly makes some very bold claims about their trading platform which it would appear, when pushed, they are not able to support. Moreover, when pushed even further, they will quite happily send out a legal letter saying that they are not obliged to open / close any trade regardless.
Maybe the true fact is that there may not be enough money to be made by offering a trading platform that acts as they advertise. Companies may therefore be forced to act differently just to make their money and there lies the problem. Every new company squeezes the spreadbet market that little more. New companies arrive and make claims regarding their ‘new’ service, existing established companies re-vamp their platforms and re-launch them to keep the competition going still further, sooner or later a point has to be reached where it is not financially viable for a company to undercut anymore…..but what happens if a competitor does something to undercut you ? Surely you then reach a point where you have to ‘stretch’ you advertising further than perhaps you should, you cant afford to give anything more away in a financial sense but you have to appear to Joe Public that you are in someway improving your service which will benefit the punter. Obviously any ‘real’ improvement for the punter implies some kind of financial benefit which, based on zero sum game, will be to detriment of the spreadbet company concerned. So as you see a company is forced to make claims which it wont actually support because it is simply not financial viable to do so.
Further problems then arise for the punter when they seek to complain that the service is not up to the standard of that advertised or indicated. Most members of the public are not familiar with the in’s and out’s of legal jargon and most would appear to be unaware of their rights under contractual law. These rights clearly favor Joe Public but who ensures that these rules and regulations are followed ? In my experience complaining to a compliance department leads to stone-walling if your complaint has validity what-so-ever, they will not act in a neutral manner, their wages are paid by their company and you have to remember that, when push comes to shove the compliance department are after an easy ride and that basically means rejecting as many complaints as possible.
If you look outside the company for help then it becomes just as difficult. The Financial Ombudsman Service do seem very well run but in the back of one’s mind there is always a question mark over how well the people looking into your case know their subject area and this is especially true when you ask them to look into spreadbetting irregularities as some very finite issues exist which, if not fully understood, can vary the outcome of cases. It’s my belief that the spreadbet companies are very aware of this and this is how they get away with acting the way that they do.
To conclude, it’s my opinion that the only way that the spreadbetting industry can correctly regulated is by an independent body within the Financial Ombudsman. The body would contain people who only adjudicate on spreadbetting matters and therefore these people would quickly develop their specialist knowledge to such a degree where they would easily spot sharp practices and misleading adverting, not to mention failure to correctly follow Terms and Conditions.
Steve.
If we take our question on ‘spread’ and combine it with ‘speed of execution’ then we have, probably, about 99% of what people are really interested in when they enquire “How good is company ABC ?”.
So, having made these bold advertising claims the spreadbet companies are now faced with having to provide a service to customers which fits in with the service they advertise. This is where the problems can start for the punter. For example, I notice that from time to time CMC seem to attract criticism regarding re-quotes. If we take CMC’s US30 (their own Rolling Dow Cash based product) we see that it has a spread of just 5 points. This is obviously very competitive when compared to other companies where the spread can be as much as twice as big. However, people have questioned if the punter actually does have genuine dynamic access to a Dow based instrument with a spread of 5. They question this because orders are often delayed before filling during which time the market can move which can lead to a re-quote based upon where the market is at an unspecified time after the order has been placed. CMC are of course at liberty to re-quote as they see fit and many people claim that re-quotes do tend to favor CMC rather than the punter. This can result in CMC issuing a new price if it is beneficial to CMC and simply filling the order at the entered price if a re-quote would benefit the customer. Because of this you would have to regard the spread to be larger than the advertised 5 points. There is in essence a ‘stealth spread’ to consider which may not, at first, be very evident.
The same could be said of IG Index. Their website clearly makes some very bold claims about their trading platform which it would appear, when pushed, they are not able to support. Moreover, when pushed even further, they will quite happily send out a legal letter saying that they are not obliged to open / close any trade regardless.
Maybe the true fact is that there may not be enough money to be made by offering a trading platform that acts as they advertise. Companies may therefore be forced to act differently just to make their money and there lies the problem. Every new company squeezes the spreadbet market that little more. New companies arrive and make claims regarding their ‘new’ service, existing established companies re-vamp their platforms and re-launch them to keep the competition going still further, sooner or later a point has to be reached where it is not financially viable for a company to undercut anymore…..but what happens if a competitor does something to undercut you ? Surely you then reach a point where you have to ‘stretch’ you advertising further than perhaps you should, you cant afford to give anything more away in a financial sense but you have to appear to Joe Public that you are in someway improving your service which will benefit the punter. Obviously any ‘real’ improvement for the punter implies some kind of financial benefit which, based on zero sum game, will be to detriment of the spreadbet company concerned. So as you see a company is forced to make claims which it wont actually support because it is simply not financial viable to do so.
Further problems then arise for the punter when they seek to complain that the service is not up to the standard of that advertised or indicated. Most members of the public are not familiar with the in’s and out’s of legal jargon and most would appear to be unaware of their rights under contractual law. These rights clearly favor Joe Public but who ensures that these rules and regulations are followed ? In my experience complaining to a compliance department leads to stone-walling if your complaint has validity what-so-ever, they will not act in a neutral manner, their wages are paid by their company and you have to remember that, when push comes to shove the compliance department are after an easy ride and that basically means rejecting as many complaints as possible.
If you look outside the company for help then it becomes just as difficult. The Financial Ombudsman Service do seem very well run but in the back of one’s mind there is always a question mark over how well the people looking into your case know their subject area and this is especially true when you ask them to look into spreadbetting irregularities as some very finite issues exist which, if not fully understood, can vary the outcome of cases. It’s my belief that the spreadbet companies are very aware of this and this is how they get away with acting the way that they do.
To conclude, it’s my opinion that the only way that the spreadbetting industry can correctly regulated is by an independent body within the Financial Ombudsman. The body would contain people who only adjudicate on spreadbetting matters and therefore these people would quickly develop their specialist knowledge to such a degree where they would easily spot sharp practices and misleading adverting, not to mention failure to correctly follow Terms and Conditions.
Steve.