Today was a really bad day for Apple but let's try to put this into perspective:
Whether we like it or not, the company has a lot of cash in hand. So even if they close down tomorrow, just the cash they have in the bank will make the company very valuable.
Having said that, I can only think of one reason for the recent sharp deterioration in share price: Apple is probably the stock the people holds the longest these days. They were leading the way directly after the financial crisis and with the success of their products the share got to 700,- US$. Even at 500 US$, many people are making a killing on this share, we are speaking here about 100% plus profit in a relatively short period of time. With the fiscal cliff coming and the uncertainty about future tax rises, the people is taking the profits now to avoid a nasty tax surprise on January 1st.
When/if there is a resolution about the new taxes (if any) the stock price should stabilize and provides us with an opportunity to enter long. But in the meantime the deterioration of the price will continue. Today was the first sign of panic selling, although it has already several weeks giving us indications of weakness.
We should keep our eyes wide open, if the rest of the market does not join in the panic selling, very likely the above theory is correct and we can make few pennies on the next leg up/dead cat bounce.
Not a big fan of Apple as I have said in previous posts, but we should not understimate how strong they are in the market place, whether we like it or not.