Neither. I have not put any money into apple or arm ever. Nothing against any of them but my rules and criteria do not allow it.
Anyways what I wanted to say regarding the stock market is that we should really look at them wanna be and established celebrities say a movie star or a singer.
Many try every year to make it in Hollywood. A lot of them do end up getting small odd roles here and there however there are just a handful that end up getting cast in main movies or end up getting big record labels. What happens then? Everyone on the planet wants their piece of the action. They are taken from nothing to the heights of super stardom in no time. They have everything they can wish for. Many *other* people get rich because of them as they result in bringing them more business.
However in the end people start getting bored of the same face or music and someone else jumps into the scene and then the crowd starts following them instead. The once upon a time star loses his or her grip and eventually fades into a life of obscurity.
Some do end up having long runs but most of them are forgotten and done with. On the average a celebrity has a shelf life of around 2 years or so before the next big thing. Nowadays its hard a year!
Great companies and their stocks act EXACTLY like that. If the product or service is good which is shown by their revenue, income and chart price action, EVERYONE wants to get in and get their piece of action and this is what brings in new highs.
Newer companies with great dreams and results tend to make fastest runs towards the sky before they fall down. This is why you see so many stocks doing very well only few times before investors get bored and pull out their money to put into the next big thing.
Our job is to make a list of companies that are performing extremely well and then ride it till the NEXT big thing and then take the money out and invest in that. This is what creates boom and doom if add in everything on a larger scale.
So on the average there are anywhere from 1 to 3 years where you can actually make good money from a company stock before people start getting disinterested. Just like show biz there is no shortage of new faces and new heroes are born every day to replace the old ones.
As traders we just need to side with the ones that are IN and HOT and wait for them start dieing and before that happens, get out and invest in the next HOT item when the time is ripe.
Very few money managers teach this to their young and hence we have messed up versions of interpreting everything or making life so complicated.
Peace