Gents I would appreciate any comments on my analysis below ;
As at today (22nd June 2009) Yell share price has closed at 25.5pence. This gives a market capitalisation of around £205m.
Yell faces some challenges in its business model, unfortunately a lot of people, myself included don't use either the paper directory or internet service. The ability to search using google, iphone and many other on the move devices together with telephone business services etc make the business model relatively challenging. Year on Year comparison there has been a reduction in printed directory revenues and an increase in internet advertising. Given the more powerful search alternatives for example google maps which provides location and street views of the business as well, it is debateable whether the internet revenue can continue to increase at the rate it did during 2008/9. Furthermore given you have to pay to appear on Yells internet listing (certainly in the UK) the breadth of business coverage is significantly reduced as some small businesses dont want to pay to advertise on the internet, particularly when you can do it for free.
The current downturn will certainly put pressure on the annual listing subscription as business take the opportunity to review their costs over the next few years.
There has also been an announcement that Yell may need to reset it covenants. (22nd June 2009)
Looking at the total debt of Yell as at 31 March 2009 total loans and other borrowing stood at £4,258.3m of which £3,876.6m is due after more than one year. Surprisingly the interest rates on a large proportion of this debt is around between 2.8-4.1%. This is pretty cheap given the lack of tangible assets on the balance sheet. Any re-negotiation of this debt will likely lead to a significantly higher interest charge.
Of the total debt £381.7m is due to be repaid within one year.
If you take the underlying profit for 2009 ( Revenue less cost of sales less distribution and administration costs) the profit was £536.1m (£575.5m - 2008) . This is a significant reduction in underlying profits for the year, even though there was a slight increase in revenues largely from Internet advertising.
If we assume a P/E ratio of 7 that would value yell at around £3,752m. It debatable at what P/E ratio that could be used to value the business.
If we look at it another way a competitor may be looking for an ROE of around 14% on this type of business, given the reduced growth rate in the industry and increasing competition from players with much deeper pockets. In order to say achieve an ROE of around 14% the total value payable would be around £3,800m.
Both these values fall short of the total debt owed by the company of £4,258m. On this basis the valuation would be a negative £400m some £600m away from the current market capitalisation.
Other noticeable factors that I gauged through looking at the financials was the presence of a final salary scheme, which although looks relatively well funded, adds to the risk of the company.
The current business environment will also add additional pressure on bad debts together with revenue streams.
On that basis I have decided to short this stock at 25.5pence