Strange logic justifies buying shares

tomorton

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I don't usually read anything aimed at shareholders as opposed to traders, but this popped out of a Google search and the strange logic caught my eye. What do you think?

This is an article by Bruce Jackson at The Motley Fool.
http://www.fool.co.uk/news/investing/2010/08/27/buy-like-the-ftses-at-4000.aspx

He points out that the FTSE is at the earnings-based valuations of April 2009, when the index was around 4,000, about 25% lower than where we are now. Also, that we have fallen back 11% from the end of the bull run to this April. Nevertheless, his message is to get buying.
 
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