Thank you for the response Shakone, I appreciate it.
Yes the medical side is somewhat involved if by medical you mean the body and its chemicals. But I'm speaking more in terms of how brain chemistry affects decision making. It's not just the "cause" part of "cause and effect," because using the information can directly benefit the bottom line.
Let me give you an example. A study came out that says testosterone affects traders positively (the levels of the same trader; this isn't comparing traders with each other). A trader with higher testosterone levels on day 1 does SIGNIFICANTLY better than the same guy on day 2 when his test. is lower. This, by the way, is a real study. It's here:
http://www.pnas.org/content/105/16/6167.abstract
Certain activities can raise testosterone levels. Let's say it's the 3rd friday of the month and futures are expiring. I want my traders to be especially risky today. I encourage my traders to exercise at 7am specifically on this day so their testosterone levels sore and it affects their trading.
That's just one example. There are other examples of how oxytocin, dopamine, etc. affect trading and decision making, but to be honest the research is still in its infancy.
I know behavioral finance has been looked into, but this is a bit deeper. Has this been explored that you know of?